The Importance of SIP Trunking for Business Improvement

When it comes to business improvement SIP trunking is a hot topic. But before diving into the benefits of SIP trunking, you need to have a clear understanding of what it is and how it works. SIP stands for Session Initiation Protocol which makes it possible for businesses to communicate using telephone services over the public Internet or private Managed Circuits instead of using traditional copper analog telephone lines or PRI circuits. SIP trunks have been replacing traditional phone lines over the past decade, and it is expected that SIP trunks will continue to replace analog lines and PRI (Primary Rate Interface) circuits within the next 10 years. Take in to consideration the following ways SIP trunking can improve your business.

Cost-Effective Communication

An important factor of analog lines and PRI is the cost. Fixed analog copper telephone lines and PRI circuits are expensive and cumbersome to add to or decrease, so instead, businesses can deploy SIP trunking at a more affordable rate. SIP trunks can “piggyback” on existing or new data circuits which can carry voice and data streams simultaneously. SIP trunks can be increased or decreased quickly and many SIP trunk providers can provision “burstability” which enables companies to immediately and dynamically add capacity, as required. Companies adopting this technology simply pay for the voice traffic capacity they need, and benefit from affordable, toll-grade quality voice communications. Many SIP trunk providers offer SIP trunks bundled with unlimited long distance plans that can be tailored to a company’s long distance requirements making SIP trunks even more cost effective.

Better Reliability

SIP trunking is no longer considered emerging technology and, in addition to being very cost effective, is now extremely stable and reliable. When a company using SIP trunks experiences a major power outage or other site emergency, telephone calls can be quickly rerouted to virtually anywhere in the world such as other offices, homes or mobile devices. Companies have a better chance of experiencing uninterrupted services around-the-clock than they would with legacy telephone lines and PRI circuits.

Increased Productivity

One of the features of SIP trunking is that it can connect remote workers and mobile phones by enabling cloud-based and on-site services. As a result SIP trunks enhance the productivity of geographically diverse employees by improving their ability to collaborate with one another via real time audio and video conferencing (now referred to as “collaboration”), shared desktops and shared documents. SIP trunking enables companies to leverage the power of the Internet and managed circuits to deliver fast, solid connections providing workers with the bandwidth and speed they need to communicate effectively and efficiently in our fast-paced world.

Better Customer Service

Through the use of SIP trunks, companies are able to provide the best customer service possible. Today, many SIP trunk providers are able to custom-design a network to meet specific requirements of a business or organization. SIP trunk providers are constantly enhancing and upgrading their networks to deliver SIP trunks over robust and fast data circuits to businesses and organizations across Ontario. All types of organizations and businesses—such as school boards and schools, hospitals, and public organizations, to multi-location businesses, franchises and manufacturing plants—can now benefit from SIP trunking technology.

Get Help from High Tech Communications

If you’re interested in getting the most out of your communication services by switching to SIP trunks, High Tech Communications can help you. Based in Aurora, Canada, we have partnered with several first-rate onsite and cloud service providers to bring excellent communication technology to our customers. Our services also include providing, configuring, programming and installing VoIP phone systems and data solutions (onsite or in the cloud) that can benefit a host of GTA sectors such as education, healthcare, hospitality, call centres, and countless other types of businesses. We provide dedicated communication support across national, regional, and international accounts. To learn more about how we can help you get more out of your communications, contact us toll-free at 1-(800) 853-2335.

Image Source : iStock.com/ipopba


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High Tech Communications is a value-added reseller and systems integrator in the telecommunications and data industry.


Representing multiple world-class manufacturers High Tech has been providing telecommunications, data and PA solutions for customers since 1985.

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